ZENOAH系列化產品設計

Zenoah系列園林工具
 






產品介紹 專業園林類工具產品,割草機、鏈鋸等。
INTRODUCTION 
Professional garden tools, lawn mower, chain saw.
項目目標 全新PI設計、產品定位、產品系列化設計。
PURPOSE 
Design of new PI, product positioning, and serial products.


 


? 全新的PI體系設定 

 


基于我們針對未來5-10年日本園林工具市場趨勢的調研報告,再結合Zenoah“科技“、”進取“的品牌特質,我們為其制訂了科學的PI體系。同時,在此體系之下,還明確了高端專業、中端主流以及低端消費3個產品系列的視覺識別規范。未來、科技與趣味,而后者則著重強調產品的專業、穩固與性能。為了強化產品酷感、先鋒的視覺印象,我們將兩個系列的產品主色設定為神秘且深沉的黑色以及熱烈的紅色,同時再點綴性能取向的明黃色,使產品形象既強烈又不會過分嘈雜。   Based on the research report on the Japanese gardening tool market in future five to ten years and combined with its quality of “science and advancement”, I.CO has helped design a scientific PI system. Meanwhile, under the PI system, I.CO defines the visual recognition specifications of three product series: the high-end professional product; the medium-end mainstream product; and the low-end product.


? 產品定位及系列化設計 

 


高端專業系列的產品形體以極富張力的大曲線面勾勒而成,大氣、簡約而且優雅! 白色搭配Zenoah紅再以黑色為點綴的色彩方案,含蓄、低調又不失大氣,同時還兼顧體現著產品的卓越性能!   The high-end professional product is designed with curved surfaces and lines, being natural, simplified and elegant. The coloring plan of white, red and a little black, creates a low-profile inclusive outlook and presents the high quality of the product.



 





中端主流系列的產品要兼顧酷感先鋒的外形與卓越專業的性能體現,避免因設計風格過于革新而導致用戶評價的兩極分化。對此,精致考究的產品細節就顯得尤為重要,畢竟專業、務實并不意味著簡單與簡陋。
 


The medium-end mainstream product is to shoulder the responsibility of “quantitative sales”, thus being conservative and pragmatic in design positioning to avoid a polarized response from the audience due to advance design style. And delicate details are the most important part because beingconservative and pragmatic is absolutely different from being simple and poor in design.






 



低端消費級產品主要面向非專業用戶,故產品的造型設計需掌握一種平衡,在酷炫的造型中表現出更具親和力的感覺。對此,精巧又簡潔的產品結構,酷感先鋒的產品特質,以及時尚精美的產品細節至關重要!    The low-end product is produced for the non-professional users, so it needs to arouse customers’ desire for shopping with strong visual impact. And compact and small size, pioneering product quality and exquisite and fashionable details matter most. Meanwhile, I.CO employs the colors of red and black and forms a sharp contrast, injecting passion and vitality into the product and making it more attractive.





  
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